Browsing category: Clients
What's Greater Than this?
August 25th, 2010 in Doejo Stuff, Marketing, Goodies, Clients
Our friends at CheekyChicago.com wrote up a nice spot on an awesome new favorite coconut water based sports drink you might have heard of...
So many people are drinking coconut water for its high potassium and hydrating qualities, but coconut water alone does not give you enough electrolytes and hydration. I recently spoke to Mark and Jon Sider, Chicago brothers who have created an incredible sports drink called Greater > Than.
Mark and Jon were fed up with all the sugary, artificial, chemically formulated drinks on the market so they decided to actually do something about it. The result is Greater > Than, a drink that is completely all natural. It’s sweetened with stevia and beet sugar as opposed to tons of additives. Powered by coconut water, G>T also includes ingredients to help you hydrate and perform your best while working out. I’ve even heard a few people tell me that the electrolytes in G > T make it a perfect hangover cure.
Mark and Jon worked with top nutritionists and sports scientists to create this low calorie drink, but they didn’t want to skimp on taste. G > T comes in three yummy flavors: lemon lime, tropical and orange. I love the lemon lime, which tastes like a fruity Sprite. G > T recently launched in Chicago and will soon expand to other states. You can also purchase product on the G > T website.
So, what’s behind the name Greater > Than? Mark and Jon believe that you should never settle for less and that includes what you put in your body. Be greater than in all that you do!
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Darren Marshall Creative Director |
Wow. That tastes great!
These guys are fucking dope.
"Greater Than: Coconut Water with Added Boost of Electrolytes Pair of post-college Chicago bros Jon and Mark Sider are looking to riff off vogue for coconut water as natural sports drink with brand dubbed Greater Than that employs mathematical greater-than symbol as logo. It's formulated from coconut water (how much they wouldn't say) plus electrolytes plus water and comes in at 70 calories per 20-oz bottle. "Coconut water that tastes great" is proposition for brand initially available just in Chicago. "Nice taste," offered Mary-Ann Somers, marketing vp at Coke's VEB brand incubation unit, but wondered whether it's defensible proposition should others try same strategy. Former Pepsi exec Michael Hartman: "Interesting way to mainstream coconut water," but is it meaningful-enough point of difference should larger cos respond? Designer Ian McLean applauded iconic pack that "falls somewhere between Nike and Speed-O." Why launch in backyard of Gatorade brand? "Have to blame our parents," responded one of bros, "that's where we were born." Info at DrinkGT.com."
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