Browsing category: Marketing
What's Greater Than this?
August 25th, 2010 in Doejo Stuff, Marketing, Goodies, Clients
Our friends at CheekyChicago.com wrote up a nice spot on an awesome new favorite coconut water based sports drink you might have heard of...
So many people are drinking coconut water for its high potassium and hydrating qualities, but coconut water alone does not give you enough electrolytes and hydration. I recently spoke to Mark and Jon Sider, Chicago brothers who have created an incredible sports drink called Greater > Than.
Mark and Jon were fed up with all the sugary, artificial, chemically formulated drinks on the market so they decided to actually do something about it. The result is Greater > Than, a drink that is completely all natural. It’s sweetened with stevia and beet sugar as opposed to tons of additives. Powered by coconut water, G>T also includes ingredients to help you hydrate and perform your best while working out. I’ve even heard a few people tell me that the electrolytes in G > T make it a perfect hangover cure.
Mark and Jon worked with top nutritionists and sports scientists to create this low calorie drink, but they didn’t want to skimp on taste. G > T comes in three yummy flavors: lemon lime, tropical and orange. I love the lemon lime, which tastes like a fruity Sprite. G > T recently launched in Chicago and will soon expand to other states. You can also purchase product on the G > T website.
So, what’s behind the name Greater > Than? Mark and Jon believe that you should never settle for less and that includes what you put in your body. Be greater than in all that you do!
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Darren Marshall Creative Director |
Greater > Than at BevNET
Disclaimer: We love these guys. Two brothers from Chicago creating a coconut water infused sports drink called Greater > Than.
Ok, so Mark and Jon flew out to BevNet to present their product, just shy of a production run completing in late June. Take a look at the video below, jump to around 34:00 in to make it in time for their introduction. Together, these guys have what so many other companies are lacking: Personality. They are the face of the brand, they are so amped about their product, sometimes a bit cheesy, but they own it--and I LOVE how authentic they are. Shoestring and from scratch, they are putting themselves out there. They got what plants crave.
Still waiting for their Hans and Frans sketch.
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Darren Marshall Creative Director |
Clearly 4G ad campaign a waste of money
May 21st, 2010 in Web Development, Marketing
Clear "Super Fast Mobile Internet" is spending so much money on it's marketing campaigns it hurts me. If we were hired to consult and market the Clearwire Corporation, I would make the "Clear 4G" network public with a secure splash / sales page to garner signups. That way it wouldn't cost so much and you'd reach so many curious people right on their own devices. Just saying, stop wasting so much money. Spend it on feeding people or doing something else, I have been turned off by their marketing efforts from day one. So next time you see a tent or a table selling Clear "Super Fast Mobile Internet" - push it over and laugh.. or run really fast.
Legal Disclaimer
*doejo, llc does not condone destructive behavior unless proven productive.
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Philip Tadros Founder & CEO |
Comic Sans Gets Naked
May 10th, 2010 in Web Design, Marketing
The long line of half-assed PepsiCo redesigns just got longer. In a move that's equal parts baffling and amusing, Naked Juice labels now sports America's favorite font: Comic Sans.
What's most upsetting is this is an otherwise successful redesign. The tightly-tracked Gotham Black is a more natural fit than the typewriter font of the former label. The over-styled background and logo are now confidently flat. And for what it's worth, Comic Sans is more legible than the previous typeface. But without any sense of personality or brand.
Maybe PepsiCo is playing a huge joke on designers. What do you think?
Doejo can "Compete" with Marketing Mine & Agency Compile
In terms of traffic, Doejo is neck and neck with Agency Compile and blows Marketing Mine out of the water.
I just found it interesting when debating whether or not to pay for these expensive directory matchmaking services.
For those who might be interested in these services, please read the marketing material bellow.
(found on a google search as a facebook post http://www.facebook.com/topic.php?uid=58144047939&topic=7775)
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Philip Tadros Founder & CEO |
The POS industry is Square
May 5th, 2010 in Doejo Stuff, iPhone/iPad, Marketing, Misc
The Point of Sale industry is in for a rude awakening. Similar to the newspaper and magazine industries, it’s too big and too far away from what's really going on to stay relevant. It seems easier for old companies to just modify their current models to try and stay in the game, rather than paving the way by being agile and open to what people are actually doing or what new developments technology is allowing.
As the owner of coffee shops and other retail stores, I have been on the lookout for the perfect POS system over the past 11 years. I want a good-looking terminal, good graphics and online access to my polling and analytics for multiple locations—all while staying affordable.
My ongoing search has left me continually disappointed by all major POS companies, whose similarities include over-priced, clunky terminals, user interface that’s an eyesore and over-complicated software.
So I was determined to build my own. In helming seven coffee shops in Chicago, it seemed most beneficial to help solve our own problem, especially with a bad-ass team like Doejo working with this coffee/office chain.
Our solution?
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Philip Tadros Founder & CEO |
Viral Marketing? Who cares.
May 1st, 2010 in Marketing
You can build a great product and market market market but if you don't have viral word-of-mouth marketing then no one will care.
Creating a real story in the poptech cultural movement with a social product is no easy task. And it's not something that happens just because you pay an ad agency promising social media.
Social marketing goes a little something like this:
- Create your profile on all major social networks.
- Connect your profiles and feeds.
- Engage in dialogue with your audience and alliances. Repeat.
To be successful, however, you must build something with the right team and create a real collaboration that everyone cares about: this is the base action needed to help a well-executed idea flourish as a social business.
The Doejoers
