Category: Marketing
AMC’s ‘The Pitch:’ Rival agencies compete for an account on new reality show
April 12th, 2012 in Marketing
If any other agency-types caught a preview of AMC’s The Pitch after MadMen Sunday night, you may have seen a reality show all too familiar.
The show's concept profiles the oft-chaotic process of creative advertising work with each episode following two advertising agencies as they vie for a major client account. In the first episode McKinney Advertising goes head-to-head with WDCW Advertising for a multi-million dollar, national Subway ad about the launch of new breakfast sandwiches geared towards 18 - 24 year-olds.
Check out the pilot episode here and set your DVRs for the 2-hour series premiere on April 30. The show’s site also features each agency’s ad campaign artwork profiles of the agencies and polls of who you think should have won, which should tide you over in-between episodes.
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John Scribe |
Check out the Academy for Global Citizenship’s inspiring redesign
March 12th, 2012 in Web Design, Web Development, Marketing, Clients
We just launched the new (and strikingly improved) Academy for Global Citizenship site last week for an ambitious public school here in Chicago.
First off, what is the AGC ? Good question—we love telling people about it! AGC is a small, internationally minded school with big dreams and unlike any public school in Illinois. At AGC, you can expect to see a green house, solar panels and chicken coops surrounding the playground—and the kids learning yoga in between classes.
At the intersection of environmental sustainability, nutritional literacy and global engagement, AGC’s goal is to enrich students in a holistic approach tied into their curriculum. In addition, AGC has a much larger plan to create a sustainable, net positive energy charter school that it’s been trying to drum up support for.
Last year, Doejo built the net positive brochure site as a colorful one-page-scrolling graphic. Founder Sarah Elizabeth Ippel loved the site, e-mail marketing and print collateral we did so much, she tasked us to do their main site, AGCChicago.org.
Ippel wanted a site unlike any academic site out there—not institutional or dull like their former site, but lively—representing the school and students’ enthusiasm. We helped tell their story in photo- and graphic-heavy visual narratives, worthy of the unique and inspiring public school.
We designed the AGC site to show how engaged students are at school, while explaining its mission, from academics to environmental stewardship. Check it out, we’re really proud of Doejoer Elizabeth’s photos of the kids turned out!
Read more about our work with AGC in our case studies.
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John Scribe |
Securing out-of-country, non .com domain names
February 21st, 2012 in Doejo Stuff, Marketing, Entrepreneurship
During the development phase of an social gamming app, we looked into possible domain names outside the oversaturated .com route (think: del.icio.us).
We figured, we’ll go to a domain name host and grab the Italian-based “.it” domain for our site to have the effect of “do.it,” “get.it,” for example, to evoke an action. Also, “It” is one of the most frequently used words in the English language and since .it domains are pretty uncommon, we had a better chance of securing it.
But to operate from the “.it” domain, you must have a presence in Europe. You knew that right?
The Italian Information Center, the Italian authority on online registry, says in order to secure an .it name, the private citizen or business must pick a name between 3 and 63 characters, not start or end with a hyphen… oh and have a presence in the European Union (EU). That’s right, according to the Italian Registry, in order to secure a “.it” domain, you have to operate (at least partially) in the EU.
Oh well. Or rather... pazienza.
For more information, Livetodot.com is an “accredited Registrar for the Italian Registry.” Buona fortuna!
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John Scribe |
Conquering product packaging and print collateral
January 10th, 2012 in Doejo Stuff, Web Design, Marketing, Clients
We’ve done a wide range of packaging and collateral design over the past year. In our “Packaging & Collateral” case studies you’ll find Doejo-wrought graphic designs on sports drink bottles, delivery trucks, parade floats, restaurant awnings, bags of popcorn and even representing an esteemed environmentally conscious elementary school.
We believe we can take on any project that’s fit to print or wrap around a small fleet of vehicles. And like all forms of media, each assignment must be approached carefully and purposefully. Is it your first time launching a product on the market? Or maybe it just needs an upgrade in design—something to stand out on the shelves? Doejo: Your creative partners in digital and print.
Check out a sample of our work from the past year!
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John Scribe |
Greater > Than commercial airing tonight
Hey Greater > Than (and Bulls) fans! The Doejo-produced Greater > Than commercial spot will be airing tonight TWICE. Around 7:30 – 8 p.m. it’ll air for the first time during the Bulls/ Pistons game on Comcast SportsNet Chicago and again between 9 – 10 p.m. on ESPN in the Chicago area during the LSU/ Alabama BCS National Championship game.
So crack open a cold bottle of electrolyte-packed coconut water-goodness—and enjoy!
Greater>Than TV:30 from Doejo on Vimeo.
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John Scribe |