Doejo is many things- web agency, branding powerhouse and now winged-Twinkie bling design firm. After working with The Snackpot to develop their iconic new site, which features snack reviews from the likes of Pitchfork’s Ian Cohen and Girl Talk, Doejo co-founder Darren Marshall was struck by a bolt of inspiration.
“Initially I was looking to give the fine folks at The Snackpot a unique/ridiculous/iconic/appropriate piece that fans could identify with … the second reason, was truly to pay homage to the great Twinkie by immortalizing it in gold. We do owe so much to the Twinkie, ya know?”
What resulted in this fever dream of fantastical proportions was none other than “The Snackpot Bling.”
Test worn joyfully by Doejo employees after its arrival, Darren hopes it can be donned by the Snackpot team at parties or when doing video interviews. “I hope the positive effects kind of reverberate from there,” he says. As far as a dream candidate for twinkie bling, Darren would like to see Flavor Flav have the opportunity to test drive the golden charm. And while he won’t reveal his manufacturing source, he’ll admit that “If the snackpot bling were ever to produce snack-like offspring, I would place a bet on Albertz Ice Cubes. Truly a vintage snack, I think iced out chocolate would be fitting.”
At the end of the day, The Snackpot bling is really all about supporting the Snackpot project. Want to learn more about this endeavor? Darren points to the commandments that dictate what the site celebrates to get you started: “There are few edicts that trump The Snackifesto. I encourage you to know it and live it.”
Viva la Twinkie!
Doejo is many things- web agency, branding powerhouse and now winged-Twinkie bling design firm. After working with The Snackpot to develop their iconic new site, which features snack reviews from the likes of Pitchfork’s Ian Cohen and Girl Talk, Doejo co-founder Darren Marshall was struck by a bolt of inspiration.
“Initially I was looking to give the fine folks at The Snackpot a unique/ridiculous/iconic/appropriate piece that fans could identify with … the second reason, was truly to pay homage to the great Twinkie by immortalizing it in gold. We do owe so much to the Twinkie, ya know?”
What resulted in this fever dream of fantastical proportions was none other than “The Snackpot Bling.”
Test worn joyfully by Doejo employees after its arrival, Darren hopes it can be donned by the Snackpot team at parties or when doing video interviews. “I hope the positive effects kind of reverberate from there,” he says. As far as a dream candidate for twinkie bling, Darren would like to see Flavor Flav have the opportunity to test drive the golden charm. And while he won’t reveal his manufacturing source, he’ll admit that “If the snackpot bling were ever to produce snack-like offspring, I would place a bet on Albertz Ice Cubes. Truly a vintage snack, I think iced out chocolate would be fitting.”
At the end of the day, The Snackpot bling is really all about supporting the Snackpot project. Want to learn more about this endeavor? Darren points to the commandments that dictate what the site celebrates to get you started: “There are few edicts that trump The Snackifesto. I encourage you to know it and live it.”
Viva la Twinkie!
