Chicago-based social media gurus, SocialKaty recently held a team building think-tank-incubator-workshop day at our client, State Farm’s Next Door Cafe in Lincoln Park—and made some great progress thanks to the unique public workspace.

The folks at SocialKaty dubbed this team building exercise “The Rebecca Black Initiative” (because it fell on a Friday), and powwowed on their 2012 marketing plan among Next Door’s slew of whiteboards, massive tables and endless cups of coffee and snacks. Here’s what they had to say on their blog:

We took our team to Lincoln Park’s Next Door Chicago. Statefarm had this brilliant idea to hire Philip Tadros of Doejo to build a coffee shop where people could rent space for free – a type of community office space. It’s an experiment for now (thus why it’s free), but while it lasts, check it out. The space is beautiful, with rooms full of white boards and tables big enough to spread out. The perfect space for an event like this. I highly recommend it. 

Glad you guys had a great time!