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Consequence of Sound
In four years, the folks at CoS have acquired nearly a million monthly visitors eager to read the latest in music festival and artist news. So we armed them with a hefty WordPress platform and a sleek redesign to keep up. We also launched microsites Festival Outlook and Cluster 1 to expand their music coverage as one of the most influential music sites around.
Visit this project at ConsequenceOfSound.net
Upgrading an international music webzine into a massive multimedia publication
For any growing online publication, design and usability are key. You only have seconds to grab a reader’s attention, especially when covering the worldwide music scene. So when Chicago-born webzine Consequence of Sound wanted to redesign and relaunch its site, they sought Doejo to streamline the process.
While still in college, CEO and publisher Alex Young started CoS in 2007 as a two-man operated Word Press blog covering music news, festival updates and hype surrounding new artists. But at the end of 2009, CoS started to outgrow itself.
With Doejo designers and developers, CoS’s branding not only got a sleeker facelift and a more user friendly interface, but a more efficient server and CMS to accommodate its content and staff increase -- there’s now a full staff of about 58. In the beginning of 2010 traffic was at about 800,000 monthly page views. And today, CoS is just shy of the two million mark with online ranking jumping from the 60,000 range in 2010 to 20,000 today.
Doejo also helped CoS design and launch its video channel microsite, Cluster 1 for the CoS staff to upload multimedia content and helped update one of CoS’s staple music festival resources, the Festival Outlook, with a custom built management system. Doejo also equipped CoS staffers with a more effective analytics platform.
Young credits Doejo’s team of designers for his site’s ease of access and proficient design giving them the ability to grow so quickly. Recently CoS has been named Technorati’s most influential entertainment/ music blog and one of About.com’s top ten blogs in 2010 by popularity. Still, in all Young’s success he still makes time to extensively cover the international music scene that gave him his start.
With Doejo's services, Consequence of Sound was able to launch a world-class website, packed with the features and technologies needed to keep up with our competition. The staff of Doejo is extremely dedicated and skilled, always meets its deadlines, and is available at moment's notice in the event of a problem.
- Alex Young, founder and publisher
Consequence of Sound engaged Doejo for
- Custom Redesign
- Branding and Identity
- User Experience Design
- Launch Support
- Custom Back End Development
- Data Migration
- Improved Caching, Performance