Brothers Mark and Jon Sider are ambitious young businessmen with big plans to revolutionize the way you think of sports drinks. Tired of the additives and sugars found typically in sports drinks, the Highland Park, IL. duo sought to develop a hydrating recovery formula based on electrolyte-loaded coconut water.
They already had the idea and drive for Greater > Than
, they just needed a one-stop concept actualizer. That’s when they came to Doejo in December 2009.
Greater > Than holds a special place in our hearts at Doejo because as they grew, we grew -- meeting with our designers and developers in Doejo founder Phil Tadros’ coffee shops before we had the office we have now. Back then they would bring us coolers of samples to try. Now, they can be found in nearly 200 stores in the Chicago area and beyond.
From the beginning, our designers and developers
worked with Greater > Than on a wide-ranging branding campaign. The Siders worked with a variety of performance drink formulas, consulting with sports nutritionists and scientists at Imbibe
. Doejo coordinated user trails and helped tweak and perfect the all-natural, potassium- and nutrient-rich drink which now comes in three flavors: lemon-lime, tropical and orange.
We worked on the entire digital platform and visual identity: the logos, business cards, wholesale flyers, bottle design, graphic vehicle wraps, promo videos, e-commerce Facebook site
, you name it. We then did Greater > Than’s promotional merchandise for distribution: t-shirts, hats and stickers. To help get Greater > Than stocked in local stores, Phil Tadros started carrying the sports drink in his coffee shops and networked with other retailers he knew.
The dynamic site showcases the Sider brother’s passion for their product, breaking down the science in each bottle and explaining its benefits -- most of which are greater than
its top competitors Gatorade, Powerade and Powerbar Perform. With plans to expand even further, Greater > Than’s next mission is launch in stores nationwide. Doejo designers were again hit up to design vechical wraps for delevery vans and a peddle-powered velo racer.
Local press has praised Greater > Than for its performance drink like the Sun-Times’ Pioneer Press
: “Whether you’re in Sunset Foods, Slammers Baseball & Softball Training Facility … or some other North Shore business, you will see athletes and others grabbing a tropical, orange or lemon lime Greater Than drink.” Local nutrition webzine Vital Juice
says, “We found the slightly sweet, sporty taste refreshing and left the gym hydrated and energized. We love a good workout ade.”
Doejo makes really great designs, people love our logo and they love our branding. Everything Doejo has created has received lots of positive compliments from our website to point of sale pieces. They brought the brand to life.
- Mark Sider, Co-Founder