New World Ventures

New World Ventures has made a name for itself as a catalyst of entrepreneurial successes in Chicago. The firm, composed of the city's entrepreneurial elite, has been investing and building up IT startups from coast to coast since 1996. Doejo rejuvenated the largest VC firm in Chicago's site with a modern redesign reflective of its years of experience and tech community contributions.


Case Study

Chicago's largest venture capital firm, New World Ventures, has laid the groundwork for Chicago's emergent tech startup ecosystem, investing in and developing information technology companies since 1996. The firm—founded by J.B. Pritzker—has backed more than 70 tech companies, from market-leading enterprise applications to exchanges and platforms that change the way users, consumers, sellers and suppliers interact. What makes NWV so exceptional is its deep pool of capital and wide breadth of experienced entrepreneurs providing more than just funding. The Pritzker Group-backed firm works side-by-side with portfolio companies to navigate them through all stages of growth, strengthen management teams and act as a strategic karate master of enterprise. As a leading proponent of entrepreneurship—partnering with local incubator Excelerate Labs to help fund startups as well helping to establish the Illinois Venture Capital Association, the Chicagoland Entrepreneurial Center, Built in Chicago, the I2A Fund and 1871, among other affiliations and philanthropic work—NWV needed a modern, professional website reflective of its years of experience building market-leading IT companies. The firm came to Doejo to design and develop a site that was clean and bold, Chicago-focused and future-oriented. In addition, our video team profiled J.B. Pritzker, several NWV portfolio companies and affiliate organization leaders for videos embedded throughout NewWorldVC.com as well. The new site launched August 2012. While providing a friendly and bright facelift, our team integrated various social media platforms within the new NWV site (Twitter, Facebook, LinkedIn, personal blogs and Built in Chicago profiles), as well as increased space for team member profiles and photos. Our photographer took shots of the management team with Chicago's striking Millennium Park as their backdrop. NewWorldVC.com went from having a traditional, old-world aesthetic to becoming a contemporary expression of the firm's forward-thinking influence. Inquiring IT companies, investors, media and any other visitors to the site can easily navigate through NWV's investment criteria, affiliations, team bios, portfolio companies (current and exited), news, events and contact info. And since it was written on HTML5, the site can be optimized on any device. For the site redesign, our copywriting and video team interviewed and profiled Jim O'Connor, board member of the Chicagoland Entrepreneurship Center; Troy Henikoff, CEO of Excelerate Labs; Talia Mashiach, CEO of Eved; Mike Rothman, CEO of SMS Assist; and J.B. Pritzker, founder of NWV. The goal of the videos was to have the subjects explain how NWV has helped or worked with their companies and how the firm is more than just a resource for funding.