Scratch-made branding for the kings of farm-to-table cuisine

Local Foods Grocer & Distributor is Chicago’s first wholesale distributor and retailer of strictly local foods from the Midwest’s finest farmers, and recently opened their storefront to much fanfare during the summer of 2015.  The store, at 1427 W. Willow, at Elston between Lincoln Park and Bucktown, has become an immediate success, attracting new customers by the thousands, including celebrity chefs like Rick Bayless and Paul Kahan.

To design the brand, the team at Doejo dug into vintage, classic Americana-style farm logos for inspiration. Local Foods was proud of their Midwestern roots and, we wanted to focus on that by creating a mark that was reminiscent of those symbols.

Doejo developed many items besides the initial website and logo, such as brochures, business stationery, huge graphics for truck wraps, and in-depth brand platform materials and marketing guidelines.


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