Brand identity design for a super tech startup

Led by open source superstars Charles Jolley (SproutCore), Yehuda Katz (ember.JS) and Leah Silber (jQuery), Strobe came to Doejo in the winter of 2011 looking for a full brand identity design package. This included the development of a new logo with a comprehensive 25-page style guideline. This manual outlined the usage, color palette, application, geometry and rules for the new brand in order to keep the identity as consistent as possible for its users.

Not long after their engagement with Doejo was complete, Facebook acquired Strobe for an undisclosed sum.  Coincidence?  We think not.

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