According to Phil Tadros, CEO and founder of Doejo a leading brand management and web product development firm, and one of the few featured WordPress.com VIP partners in the world, video content is more effective than any other content type when it comes to branding and lead generation.

“It gives your company a human face, builds trust and allows your prospects to see your product in action. No other content type builds these vital bridges between you and your customers as quickly as video content. It has the highest ROI, and that’s no surprise.”