Google has a TikTok Problem

TikTok is forcing all social media platforms like Instagram and the rest of the Meta family, but TikTok is coming for search. TikTok in the future is going to take on Google because it’s much more compelling to have short form videos to get your search results and Google has gone to far with over populated sponsored results and SEO driven content for search. Enter Google’s new Question Hub that’s being rolled out. Not sure it’s going to work.. social networks can create a good search, but Search usually struggles to create a compelling movement of social.
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