How Artificial Intelligence is Shaping UI/UX Design

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Today, artificial intelligence (AI) is shaping each and every aspect of our work and life, and UI/UX design is not an exception. AI technologies open new opportunities for creators and furnish users with brand-new experience.

Do you want to learn more about the impact of artificial intelligence on web and mobile app development? Just keep reading the article.

Will artificial intelligence replace UI/UX designers?

Some people wrongly believe that AI will eventually replace designers and the need for human-driven UX. However, it will not happen in the next 50 years. So don’t panic if you come across the article written by specialists in robotic that state that “The end is near”.

The key point is that AI can change the way we work. But it cannot be responsible for the strategic decision of design. So in the coming years, UI/UX designers will still have lots of work to do.

The appearance of new tools 

First of all, let’s talk about tools UI/UX designers use today. Thanks to AI technologies, UX designers can now see a peek of the final result without completing the entire project. Advanced prototyping tools help creators to overcome the dilemma of whether the output will meet their expectations. 

New tools like Uizard and InVisioin not only faster the process of product creation but also help to enhance the end-user experience. “When designers clearly understand how the final product should look like, they tend to work more productively and make fewer mistakes. As a result, they create a better product in a shorter period of time,” says Tom Edberg, a tech blogger at Studyker.

The next level of personalization

Personalization of user experience is key to the future of marketing, and AI is key to personalization. Advanced AI technologies help UI/UX designers to build personalized eCommerce websites by using personal data of the users. And it takes marketing efforts to a brand new level. 

Let’s consider a few real-life examples that demonstrate how modern companies use AI to create the ultimate personalized user experience.

Smart Furniture designed a smart online tool that defines and categorizes customers’ personal furniture styles. The website dynamically suggests products individually to each buyer. Also, it offers a visualization feature to lay out the chosen items in a customer’s own space.

Online shopping services Stitch Fix and Le Tote designed websites that offer users to take a look at personalized, curated selections of clothing to purchase or rent. AI allows the company to track changes in shoppers’ budgets and tastes and keep personalized recommendations up-to-date.

Redbox, a company specializing in DVD rentals, uses AI to tailor homepage content for first-time or repeat visitors. Customers get new product suggestions based on their previous browsing history, rentals, or favorite categories.

UX design automation 

The work of UI/UX designer consists of two parts. The first part is all about creativity. The second part is all about completing repetitive tasks. 

When applied to UX design, AI can automate repetitive tasks and implement the in-depth optimization process. 

“AI technology is able to collect and analyze huge volumes of data in times faster than a human. It can use collected information for different purposes like to run A/B tests, understand the results of the test, and update the existing design accordingly,” explains Daisy Louvel, a technology consultant at WriteScout

In other words, AI reduces the manual labor of the designer by removing repetitive tasks and enhances the capabilities of data analysis and optimization. Also, AI makes design systems more robust and empowers designers to make better-informed choices.

Regulatory compliance

The compliance side of things is another point where artificial intelligence and UI/UX design meet. Since 2018, it’s essential for every website to keep up with the latest policy updates and comply with GDPR and other privacy regulations. This is one more area where AI can assist web and mobile apps designers. 

Companies like CognitiveScale have already established AI-based machine learning systems to automate and enhance compliance processes. Organizations like Red Marker use AI to scan websites and analyze textual content for compliance risk issues. Such an approach allows website owners to manage compliance, improve performance, and mitigates risk even when regulations are continuously changing.

The democratization of creativity

Basically, the creativity of modern creators, including artists, photographers, and designers, is being democratized by emerging technologies. Artificial intelligence allows UI/UX designers to design high-quality products spending less time and money and to make these products available to a global audience.

It’s expected that the rapid development of AI will facilitate the work of designers and boost their creativity in the next few years. And, as a consequence, that will cause the appearance of brand new outstanding products.

Advanced localization

The vast majority of UI/UX designers face the challenge of creating websites and mobile apps that can be easily translated, personalized, and localized for multiple international target markets. For this reason, they are happily turning over to AI and machine learning systems.

Currently, localization technologies are undergoing revolutionary changes. AI-enabled process of recreating the English-language e-Commerce experience for a global audience is becoming more rapid and accurate. 

Recent developments caused an exponential improvement in how AI platforms handle language-related tasks. So today, the localization process is almost entirely automated and pain-free.

System consistency between users and product

The key task of UI designers is to make things easier for users and eliminate elements that may cause confusion. Artificial intelligence is that magic wand that can help designers to complete this task.

AI technology allows UI/UX professionals to bring system consistency between users and products. That ensures that users will not have to learn new toolsets for each task and that users will be able to enjoy using the product.

Wrapping up

Currently, artificial intelligence is shaping UI/UX design. And since new AI solutions appear every day and it’s hard to predict how UI/UX design will change in the next ten or twenty years. 

However, we know for sure that AI technology can’t replace talented UX designers. Because only humans have the unique ability to create empathy for users and set background for design.

Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. Now she is a content writer at WritingJudge. The texts she writes are always informative, based on a qualitative research but nevertheless pleasant to read.

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