View our rebranding of AJ Capital Partners


Chicago-based hotel development and investment firm, AJ Capital Partners approached Doejo to rebrand and revitalize its online presence and identity to parallel its world-class luxury hotels. AJC wanted its site to essentially align with its hip, urban chic lifestyle brand.

To help reposition and develop how AJC’s highly sought-after resorts and hotels are presented online, we decided to amplify the images full-screen in the site’s portfolio. With a one-page parallax scrolling design, navigation would be both eye-catching and seamless for users.

We let the incredible photos of AJC’s boutique lifestyle hotels, located in the United States, Mexico and the Caribbean, speak for themselves. We showcased AJC’s properties like the hip urban Hotel Lincoln in Chicago, the luxurious Isle de France in the Caribbean, and the beachside Viceroy Riviera Maya in Mexico.

While scrolling down on the page, users will see the current and past portfolios, the company philosophy, team bios and finally, the contact page—all over stunning images.

The new logo we provided AJ Capital (short for Adventurous Journeys Capital) was inspired by a passport stamp indicative of the exploratory spirit of the brand. And since we were also providing AJC with business cards, letterheads and other print materials, we made sure the branding was perfect (and consistent) online and in print.

Read the full Case Study of AJ Capital here.

Screen Shot 2013-08-14 at 12.12.43 PM