So, last week Chicago played host to the annual Online News Association conference. A yearly gathering of business executives, journalists, techies and executive techno-journalists, the ONA is the place to be for media types in the new digital millennium.
We always knew that technology is fast (that’s the point), and that newsgathering is tough work (the difference between blogging and actually being a professional, ya know?). I mean, these journalists have always been the type to burn the candle at both ends, but who knew how hard they work every day to break stories and publish content on a non-stop basis?!
Turns out, they love coffee. I mean LOVE love it.
How do I know? Doejo had the unique pleasure of working a booth with our favorite technology partner, WordPress.com VIP who was sponsoring the event. WordPress.com powers many of our favorite websites, and works to make sure many of our favorite clients are stable, secure and scalable. Businesses like WGN TV, Cox Media, Pandora and Tribune Broadcasting rely on VIP’s turnkey service and we rely on their solid infrastructure.
Doejo’s sister company BowTruss Coffee Roasters was on hand at the ONA to provide a pour over coffee booth all 3 days of the conference last week. The response was overwhelming: people queued up—the line was super long—and enjoyed the finest hot brewed java in the Midwest courtesy of the BowTruss Baristas and WordPress engineers. This was some high-test café that fueled the country’s finest digital newsmakers and kept them going through 72 hours of meetings, symposia, forums and exhibits in the Windy City.
The coffee samples from @BowTruss just saved my life. #caffeineshots #ONA14
— Melissa Berman (@MZBerman) September 26, 2014
.@wordpress being all hip and fancy with pour over coffee at #ona14. They get journalists and our needs. pic.twitter.com/Gc7MWwCGIs
— Kelsey Thomas (@kelseyethomas) September 25, 2014
@ONAConf excellent (free) coffee from @bowtruss. Totally worth the absurdly long line. #ona14
— Matt Frehner (@mattfrehner) September 25, 2014
#ONA14: line for free facebook t shirts small; line for free coffee endless
— Katie Herzog (@krherzog) September 25, 2014