WP: The CMS of Choice

WordPress is commonly known for being a cost-effective solution to website demands, being free or generally inexpensive to use. Completely free users can potentially create a business domain at the price of having the WordPress name as a domain extension. Others may prefer to purchase a full domain while making the most of the programming and widget tools that are offered by the service. There are a wide range of competitive tools that can be potentially used through WordPress, and considering the combination of efficiency and effectiveness, the service has been a favorite of people working within the Doejo business entity. 

Beyond fundamental comparable cost-efficiency and operational effectiveness, there are further potential advantages amid potential disadvantages that developers in different circumstances should consider. The internal dashboard layout and menus are fairly user-friendly, providing access to a range of widgets and features that may be free or require payment. The potential to acquire and successfully integrate them is integral with limited guided help, and the organization hosts an expansive amount of help and direction to assist the unfamiliar with the new.

Expanding beyond the help content and direction accessible from the site, applied strategies for optimal WordPress use can be found easily online. Numerous strategies are supported and recommended by the organization. Some of the most important include setting permalink structure to a static status, using keywords in title and header tags, uploading XML sitemaps, ensuring setup with the Google Search Console, and ensuring the proper content is the strategic focus of keywords.

These more important strategies are recommended for optimization in continuing WordPress use. The default domain and page settings can be customized to include the most concise brand and subject information, helping to improve user navigation and experience. This may also help to some degree with (clean and readable) link posting, sharing, and use from others. Meanwhile, using title and header tag keywords can improve direction to the corresponding pages as searchers attempt precision in their results. Uploading XML sitemaps can increase navigation efficiency, helping to reduce time required to find content. WordPress offers several plugins that can assist in optimizations in this area, further helping in updating data with Google, so that the sitemap remains current. Ensuring that the website is setup within the Google Search Console thereby ensures that any applicable SEO-related notifications and warnings are relayed. Using a proper length for keywords helps to ensure that words match the most common uses, and therefore the search attempts prior to search results. Simply matching content to reader goals is a commonly recommended approach.

Beyond the above recommendations, still other potentially helpful strategies for optimizing WordPress use include domain name tailoring, using HTTPS, optimizing the site for speed, link building, and installing the Yoast plugin. Domain name tailoring can help to optimize searching in addition to brand entity. Using HTTPS helps to protect information and confidence in users, and optimizing the site for speed can further improve user experience. Using the PageSpeed Insights tool available through Google can help people assess their site and potential improvements. Potential improvements in WordPress features include browser caching options, compression enabling, image optimization, and plugins (i.e. WP Super Cache, WP-Optimize, and Smush Image Compression and Optimization). Link building remains required despite the extent of technological progresses, helping with views, time, and other potential benefits gained through browser engagement. Lastly, installing Yoast helps with following best practices in SEO rules and algorithms, as well as net content optimizations.

WordPress remains a favorite. It can be used efficiently and effectively by anyone. While it may not be the choice in the future, optimizing strategy has a high potential of being best for user efforts and interests.

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Philip Tadros - Founder
Philip Tadros is the Founder of Doejo an award winning Innovation Studio with over 50M dollars sold in Innovation, Consulting and Business Development services.