Creating an Omnichannel Customer Experience and Why Retailers Must: Starting Fresh

Change is always challenging. But, says entrepreneur Philip Tadros, who co-founded several companies, including a chain of coffee shops, “People need to take a leap of faith and invest in 10 years from now, not just when it’s already proven. By then it’s too late.”

Tadros, who specializes in technology and innovation and is the founder of doejo.com, believes we are on the cusp of a revolutionary change to focus on user experience.

“Not too far from now we’re going to wear Google or Apple glasses that are connected to our payment system. And I’ll be able to look at a shirt and it’s going to tell me the price and maybe more information on it,” he says.

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