Potential Strategic Use of Artlist.io for Royalty-Free Music and Sound Media

Artlist is a sound licensing service with an emphasis on music, and allows subscribers to access and use music and sound effects without having to pay royalties as well. The subscription fees can therefore be regarded as rationalized investments to users involved in sound-related business or development. The service is relatively new, has a range of potentially useful features, encompasses a combination of advantages and disadvantages that can make it the most strategic choice in certain business scenarios, and it can potentially be used in optimal strategy for competitive advantage. Considering the dynamics of the service in relation to the dynamics of business projects or needs may be necessary for stakeholder agreement. 

The development of the service has involved a progression of collaborations since 2016, including professional musicians and filmmakers. It was initally an outlet for original music and stock sound for the filmmaking industry, and then evolved into something that freelancers could access and use efficiently and effectively. As consumer demand for stock media increased, amid integrations with YouTube and other easily accessible media channels, the number of users rose greatly. The owners further developed the organization Artgrid, which also provides stock footage, further increasing their resources and developmental potential for Artlist.  

Developments in more recent years demonstrate the capacities for business gains in using their service. The organization has licensed over 20 million assets, and their user count has increased from approximately 62,000 to 1.1 million in the past three years. There are plans to add tens of thousands of additional digital new and stock media pieces to their product lineup, and the president of SoundCloud has been more recently been applying his expertise to strategy as an Artlist board director. The organization continues to compete with similar companies including LumaFusion, Frame.io, InShot, Audioblocks, Audio Jungle, and Viddyoze, continuing to operate as a sort of version of the now-famous Shutterstock for music. Continuing investments have been strategically applied as developers seek to provide content for a wider range of creation demands and interests.

The operational model of the organization is similar to SaaS for users, allowing them to subscribe before gaining access to their library without further payment requirements. The subscription fee and nature of service offsets further copyright-related obligations. A recent assessment of operations included an observation of an estimate of approximately 500 hours of new content uploaded each minute. The licensure granted to users allows the integration of music content in any international platform, including commercial projects and social media in addition to personal projects. Artlist developers have worked to optimized data visualization and user navigation in manners that facilitate content discovery in addition to simple access, working to optimize innovation in addition to general digital relaying interests. 

Other features can potentially benefit different user demands or interests. People can contribute to the site to earn money, and the greatest contributors in recent times have earned hundreds of thousands of dollars. People can join as free members to gain a better perspective of features and processes, while paid members have unlimited downloading capacity in addition to their lack of obligation to royalty or copyright. There has more recently (as of last year) been a sound effects library developed by leading designers and recording artists featured through the service, spanning 25 categories (i.e. location-based, business, and technology). While the fundamental music-only subscription costs $199 per year, users can subscribe to this independently for $149 annually, and may subscribe to both for $299 [annually]. Monthly subscription costs range from approximately $12 to $25 [per month]. New tracks and files are continually uploaded on daily bases.

Considering general advantages and disadvantages specifically, there are many potential advantages that a user can experience through the use of the service, but there are also potential disadvantages that may make an alternative service more strategic. Beyond unlimited downloading, a lack of royalties, and the competitive costs, the service has a wide range of genres, high quality files, fast and efficient searching, the right to file ownership following subscription cessation, a generally user-friendly database, and a 14-day money-back guarantee. Meanwhile, disadvantages include a lack of capacity to purchase media separately, a potentially smaller database than competitors despite continuing growth, and a lack of freedom to use some songs for podcasting purposes. 

Considering all of these aspects together, Artlist may be the best option for people developing media who can make use of its fairly expansive library. Although a competitor may be ideal in some situations, the combination of the potential advantages may be deemed most safe by stakeholders for reaching objectives. Its facilitation of sound-based art development in providing high-quality content in such an accessible manner is considered generally helpful.     

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