Wood Chicago: Developing a branding worthy of Chicago’s newest American bistro and lounge

Have you stopped by Wood in Boystown yet for it’s out of this world crispy pork croquette, wood stove-fired country ham flat bread or perched yourself at the bar with a Blackwatch Fizz whiskey cocktail? Or how about a funnel of hand-cut Belgian fries with curry yogurt at the Backwoods pick-up window? If you haven’t yet, you’re missing out!

This summer, Doejo give a face to the Wood name, designing and developing the logo, branding and website for this American bistro at Halsted and Buckingham. The Wood founders came to Doejo for an elegant and modern logo mark and identity that was both elegant and approachable, modern with a vintage twist. Think ’70s Rat Pack lounge meets cozy bar around the corner.

Our designers developed a versatile logo mark and branding identity in line with the founders’ sophisticated but tongue-in-check name. This branding was used on signage, in the windows, on menus, business cards, t-shirts and gift cards we designed as well.

The website we provided was made to represent the Wood brand with a sleek one-page responsive scroll design. The photo-heavy site features a carousel of images our photographer took of the cuisine. Paired with dark wood grain backgrounds, a vintage Chicago map pays homage to Woods’ Windy City roots while menus of dinner, cocktail and brunch offerings update regularly. We equipped the Wood team with a WordPress CMS so they can update the menus while designing a menu template for consistency.

Since it’s opening June 22, ahead of Chicago’s 2012 Pride Weekend, Wood was covered by national pubs Out Magazine, Saveur, and locally in TimeOut ChicagoRedEyeWBEZ and Chicago Magazine, among others.

Read more about Doejo’s work with Wood in our Case Studies.