Doejo has help create and or launch four co-working brands in Chicago in the last decade.
Launching a co-working company requires more than just finding an empty office space and inviting people to work there. It requires a holistic approach that involves brand development and construction, business development, community management, marketing, pre-selling office space, and raising capital. That’s where Doejo comes in. With our deep experience in these areas, we’re uniquely positioned to help brands develop, launch, market, and manage all aspects of their co-working business.
One of the most critical aspects of launching a co-working company is lead generation. You need to attract a steady stream of members in order to keep your business afloat. At Doejo, we understand this, and we’ve helped numerous co-working companies to generate leads and grow their membership base. Here’s a case study that illustrates how we did it for one of our clients.
The client in question was a startup co-working company that was looking to establish itself in a competitive market. They came to us for help with brand development, business planning, community management, marketing, and fundraising. We worked closely with them to develop a unique brand identity that would resonate with their target audience. This included creating a distinctive logo, color scheme, messaging, and visuals that conveyed their mission and values.
Once we had the brand in place, we began working on the business plan. This included researching the market, identifying potential competitors, defining the target market, and developing a pricing strategy. We also helped the client to pre-sell office space to early adopters and raise capital from investors.
With the business plan in place, we turned our attention to community management. We helped the client to define their community values, develop a member onboarding process, and create a program of events and activities that would foster a sense of belonging among members. We also provided ongoing support to the community manager to help ensure that members were satisfied and engaged.
As the community began to take shape, we began working on marketing. This included creating a website that was optimized for lead generation, developing a content strategy, and executing social media and email marketing campaigns. We also worked with the client to create a referral program that incentivized members to bring in new business.
The results were impressive. Within six months, the client had attracted a significant number of members and was generating a steady stream of revenue. The community was thriving, and the client had established itself as a leading co-working company in the market.
Overall, our experience working with co-working companies has taught us that launching and managing a successful co-working business requires a comprehensive approach that involves brand development and construction, business development, community management, marketing, pre-selling office space, and raising capital. And when it comes to lead generation, there’s no better partner than Doejo. Contact us today to learn more about how we can help you launch and grow your co-working business.
Industrious (branding, user experience, real estate, construction, interior design, business development and marketing)
DeskLabs (industry consulting, space planning)
Rent24 (USA expansion from Berlin, acquisitions, lease assignments as well as real estate purchase)
Nimbler Spaces team are dedicated to providing affordable, flexible and humanized work solutions. Aim high and aim freedom to work your way for the time you need. At Nimbler Spaces we design flexible workspaces to fit your needs, where mingling is part of our work.
If you are looking to start a co-working community or need help building out or managing shared offices in your building as a business and amenity please contact Philip Tadros : phil@doejo.com