Authentic branding for opportunistic and buzz-worthy hoteliers

Led by real estate wunderkind Ben Weprin, Adventurous Journeys Capital Partners (AJ Capital Partners) is a dynamic firm of opportunistic hospitality property investors with a collective goal to acquire, reposition and develop highly sought-after resorts and hotels in major metropolitan areas and prestigious resort destinations. The company’s mission is to achieve optimal risk-adjusted returns for its investors.

AJ Capital came to Doejo for a full re-brand and website build.  We wanted to pull examples with beautiful photography, a minimal feel, but still professional and clean. It was also important to the brand to keep the feel trendy, hip, and urban.

The website acts as the second point of interaction with potential clients and serves as an overview of their company, their services and work.  It should be easily navigable for every type of user, present the information in a clear format and give users quick access to every portion of the site while delivering messages that are personal and show the connection between the team and their luxury lodging investments.

Some of their most well known developments include the recently opened  SoHo House and Chicago Athletic Association Hotels, in addition to Hotel Lincoln, Auberge Resorts, Thompson and Graduate Hotels.  Some of AJ’s high profile exits include Miami Beach’s famous Raleigh Hotel, and Isle de France in Saint Barth’s.

Tell us about your project

Contact Us