It was an absolute pleasure collaborating with Virgin Hotels and the Rockwell Group to help shape the launch of the world’s very first Virgin Hotel, right here in Chicago. Our team at Doejo played a key role in crafting a digital presence as bold and vibrant as the brand itself—contributing everything from video editing and creative direction to digital strategy and content development.
We had the opportunity to sit down with Diego Gronda, the hotel’s visionary lead designer; Raul Leal, the forward-thinking CEO of Virgin Hotels; and of course, Richard Branson himself, the legendary founder of Virgin Group. Together, we helped tell the story of a hotel experience designed to shake up the hospitality industry—and bring the fun back to travel.
