ORD Camp is a two day, invitation-only gathering of 200 hand picked attendees. The conference has a reputation for bringing together the best minds in the city, giving them a platform to share, teach and learn about uniquely interesting topics. The founders of ORD Camp came to Doejo looking to revamp the look and feel of the site ahead of its January 25, 2013 weekend event.
The new streamlined site keeps the pages short, incorporating visual elements such as photos and icons in place of large text blocks. Using photos allows us to show potential attendees what the event is about, rather than tell them. These visuals also help visitors to the site get a feel for the events energy, giving them a sense of what to expect.