Case Study: Industrious Office Development By Doejo
Client: Industrious
Industry: Coworking Spaces
Solution: Initial Brand Growth & Development
Background and Initial Development
Doejo, a digital agency known for its innovative approach to business development and branding, played a crucial role in the inception of Industrious, a premium coworking space provider. Doejo’s contributions to Industrious include:
- Branding and Naming: Doejo was instrumental in creating the brand identity for Industrious, crafting a name that resonated with the target market and reflected the professional and sophisticated nature of the coworking spaces.
- Web Development: Doejo designed and developed the original website for Industrious, ensuring it was user-friendly, visually appealing, and functional. The website was a critical tool for attracting early members and showcasing the unique offerings of Industrious.
- Interior Design: Beyond digital and brand strategy, Doejo also contributed to the physical design of Industrious spaces. Their involvement in interior design helped create an environment that was both functional and aesthetically pleasing, aligning with the brand’s identity.
- Business Development: Doejo supported Industrious in its business development efforts, leveraging their expertise to help build a sustainable business model and attract initial customers.
- Fundraising: Doejo played a significant role in helping Industrious raise $1.1 million in initial funding. This capital was essential for launching the first office and setting the stage for future growth.
Growth and Expansion
Since its inception, Industrious has grown significantly, becoming one of the leading coworking space providers in the United States. Key milestones in their journey include:
- Expansion to Multiple Locations: Industrious quickly expanded from its initial office to multiple locations across major cities in the United States. This growth was fueled by the demand for flexible and premium office spaces.
- Partnerships and Collaborations: Industrious has formed strategic partnerships with real estate developers and property owners, allowing them to expand their footprint and offer a wider range of coworking solutions.
- Service Diversification: Over time, Industrious has diversified its services to include private offices, suites, and larger office spaces, catering to a broader clientele, from freelancers to large enterprises.
- Funding and Valuation: Industrious has successfully raised additional rounds of funding, attracting investments from prominent venture capital firms. This financial backing has supported their expansion efforts and enhanced their market position.
- Market Position: Today, Industrious is recognized as a leader in the coworking industry, known for its high-quality spaces, excellent customer service, and strong community culture.
Current Status
Industrious continues to thrive, with a presence in numerous cities and a reputation for providing top-tier coworking spaces. Their success is a testament to the strong foundation laid during the initial development phase, where Doejo’s contributions were pivotal.
Conclusion
Doejo’s involvement in the early stages of Industrious was comprehensive and multifaceted, covering branding, web development, interior design, business strategy, and fundraising. The collaboration set the stage for Industrious’s growth into a major player in the coworking space market.
For more information about Industrious and their current offerings, you can visit their official website.
