SoupBox, a Chicago staple since 1995, came to Doejo looking for full site redesign to improve its user experience and functionality. Known for its seriousness about gourmet soups, SoupBox needed to update its web presence to make their 12 ever-changing soups of the day more methodical and stand out for regulars. We embraced the SoupBox appeal and conjured a site and social media presence reminiscent of the charming SoupBox restaurants.