Case Study: Imbibe Inc. Advanced Web Development & Optimization by Doejo
Client: Imbibe Inc.
Industry: Food & Beverage Ingredient Design
Solution: Web Development & Optimization
Background and Challenge
Imbibe Inc., founded in 1963, is a leader in designing and developing custom ingredients for the food and beverage industries. Despite their long-standing success, their digital presence did not reflect their industry authority. The company approached Doejo (doejo.com) to address their website’s outdated structure and poor user experience, particularly on their blog, which was cluttered with multiple categories and tags, making it difficult for users to navigate. Additionally, the site suffered from severe speed and optimization issues.
Our Solution
Custom Post Types for Improved Navigation
To bring order and clarity to Imbibe Inc.’s content, Doejo created custom post types tailored to their needs. These post types streamlined the way content was organized and displayed across the site:
- Flavor Posts were assigned to the Custom Flavors Archive.
- Insights content now lives under a dedicated Insights post type.
- Career posts have their own Careers section.
- Events are placed in a separate Events archive.
This approach made the website more organized, with each content type functioning independently. The user experience was significantly improved, and Imbibe’s team found the site easier to manage internally.
Simplified Website Management for Non-Developers
To ensure the team at Imbibe Inc. could easily manage and update the website without requiring technical expertise, Doejo implemented a streamlined backend structure. This included:
- Advanced Custom Post Types: Tailored to fit their specific content categories, allowing for organized and intuitive content management.
- Custom Post Fields and Templates: These provide flexible yet structured layouts that simplify the process of adding and editing content.
- User-Friendly Tools: We incorporated simple editing tools that allow the Imbibe team to create, update, and design new content seamlessly. Using pre-built page and post templates, their content bursts to life on the front end, maintaining the professional structure and aesthetic without the need for coding skills.
- Staging Environments & Daily Backups:We implemented a seamless, automated backup system to ensure the website’s data is securely stored on a daily basis. Additionally, we set up user-friendly staging and developer environments, allowing the client to test changes and updates effortlessly before pushing them live—without risk to the main site.
This robust backend architecture empowers Imbibe’s non-developer staff to handle their own site maintenance with ease, ensuring the website stays dynamic and up-to-date without external assistance.
Speed and Optimization Upgrades
In addition to reworking the content structure, Doejo addressed the site’s speed and performance issues by rebuilding the website from the ground up. Key improvements included:
- Image Optimization: We implemented WebP image files for faster loading times.
- CSS & JS Compression: This reduced the size of files loaded on the website, enhancing speed.
- Plugin Minimalism: We limited the number of plugins in use to ensure that the website remains fast and secure.
Prior to our work, Imbibe Inc.’s website scored an “F” in web speed and health tests. Following these improvements, their site now ranks between B+ and A on the same platforms.
Results
The redesign has allowed Imbibe Inc. to present a professional, organized, and fast-loading website that aligns with their industry leadership. The improved structure not only enhances user experience but also empowers their team to manage content efficiently.
For more information about Imbibe Inc. you can visit their official website.
