New York Jewelers is one of Chicago’s oldest and most successful independent retailers, operating out of the city’s historic jeweler’s row district for generations. They approached Doejo in late 2014 to build a state-of-the-art website updated to showcase their high-end brands and highlight their products and services. What we built is a responsive, content-managed website that leverages beautiful photography and imagery to build brand equity for New York Jewelers and drive in-store traffic and sales.