Client: Sky Fitness Center
Industry: Health & Fitness
Solution: Strategic WordPress Website Redevelopment, SEO Optimization, and Digital Marketing Campaign Management
Introduction
Sky Fitness Center is a full-service health club in Buffalo Grove, IL, offering everything from luxury amenities and top-tier personal training to group classes and wellness programs. Despite a strong local presence and loyal membership base, Sky Fitness was struggling to generate leads and compete effectively online. Their website lacked clarity, SEO strength, and modern conversion tactics—costing them visibility and potential members.
Doejo partnered with Sky Fitness to breathe new life into their existing website and marketing efforts. Rather than rebuilding from scratch, we executed a cost-effective strategy to revamp and modernize the site, while launching full-scale digital marketing efforts that increased visibility, improved engagement, and drove conversions.
Challenge
Sky Fitness Center approached Doejo with a website that wasn’t converting—and wasn’t keeping up with local competitors in search results or online advertising. Their team needed a digital strategy that addressed multiple key pain points:
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A dated website experience that wasn’t optimized for mobile or user conversion
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Poor SEO performance, leading to weak rankings in a competitive fitness market
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A lack of engaging ad creative and direction in paid media efforts
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A limited in-house digital team to manage campaigns or site improvements
Our challenge was to redevelop the website without starting over—preserving their investment—while executing high-impact changes to improve performance across the board.
Solution
Rather than a full rebuild, Doejo performed a comprehensive audit and smart redevelopment of the existing WordPress site—updating design, content structure, and functionality to boost performance, while staying on budget.
1. Strategic Website Redevelopment
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Design Refresh: Enhanced layout, imagery, and UX to align with Sky’s premium facilities and modern brand image
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Conversion Focus: Streamlined site navigation and added high-impact CTAs for tours, free trials, and contact
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Mobile Optimization: Improved responsiveness and mobile experience for on-the-go users
2. SEO Overhaul
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Keyword research and competitive analysis targeting local search terms (e.g., “Buffalo Grove gym,” “fitness center near me”)
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On-page SEO updates including meta descriptions, headers, and image alt tags
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Technical fixes to site speed, mobile usability, and crawlability
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Local SEO enhancements through Google Business Profile and citation updates
3. Digital Advertising & Campaign Management
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Designed branded digital ad creatives for display and social media
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Launched and managed paid Google Ads and Meta campaigns with custom landing pages
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Ongoing performance monitoring and A/B testing to improve click-through and conversion rates
Results
Sky Fitness Center’s partnership with Doejo resulted in a revitalized online presence that truly reflects the quality of their brand and services.
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Improved Lead Generation: Contact form submissions and membership inquiries increased significantly within the first 60 days
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Stronger Search Rankings: Targeted keywords now rank on page one locally, driving consistent organic traffic
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Professional Campaigns: Ad creatives and landing pages helped increase conversion rates while decreasing cost-per-lead
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Optimized Investment: By rebuilding strategically rather than from scratch, Sky Fitness saved thousands—freeing up budget for growth initiatives
Conclusion
Doejo helped Sky Fitness Center turn a stagnant website into a dynamic digital engine for member engagement and growth. By listening to the client’s needs, respecting their budget, and leveraging our deep expertise in WordPress, SEO, and advertising, we delivered a complete solution that works.
Whether it’s transforming brand identity or increasing leads, Doejo builds digital experiences that perform—and the Sky Fitness project is proof of that.
